Yesterday's travel industry is not ready for tomorrow's travelers.

In a world reawakening to what it means to connect, conscientious travelers have grown weary of seeing the same, old, tired, high-calorie approach to tourism. We are not robots, satisfied by a poolside lounge and a cocktail with an umbrella. We are not impressed by faux facades of luxury and vapid veneers of vanity. We are starving for authentic encounters, meaningful interactions, and inspiring destinations that call us to be our better selves.

We want our travels to play an active role and positively impact the world - and not just leave it flat and dead under our feet.

The world is massive.

There is so much to see an do out there that it can be overwhelming to know where to even begin. Worse than that, the traditional travel & tourism industry and "holiday culture" have already negatively impacted most destinations. By traveling with awareness of the changes we seek for ourselves, while open to interactions that change us and change others, and informed by current political and social movements, Don't Go travelers pledge to make every trip essential. It starts with you.

The world doesn't need to open back up to meaningless travel.

How will your next trip set a new standard for the way you experience the world? What if you decided your next trip based on why rather than where to go? What if your interactions with local tour guides went so much deeper than a restaurant recommendation or a "special" discount at their cousin's stepbrother's wool shop? What if, on your next trip, you learned a little more about yourself because of how you interacted with others, how you responded to something unexpected, or how you helped someone? 

We'll equip you with our Traveler's Persona assessment so that you can be aware of how you engage with all pillars of what we call...
Whole Travel:
The Destination | The Experience | The Socio-political Context | Your Emotional Response

Think you might be a "Don't Go" Traveler?

We're working on our Traveler's Persona assessment to determine your type.
Very soon we will be collecting thousands of responses to refine our model and build recommendation engine, with the aim of making your next trip unquestionably essential.